Explore Massive Opportunities in Global Market with Retail Translation Services

Shakti Enterprise
3 min readNov 17, 2020

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Although the retail industry around the world makes or breaks depending upon the economic growth of the country and the global economy, there is still a basic level consistency that the no economic activity can happen without retail. Nonetheless, with retail translation services, the global retail business receives new dimension as the retail company tries to enter to the new market. Though it is true that Asia Pacific countries dominate the global retail industry, new regions of growth like India, middle-east, Africa, etc. have also come up in big way.

Interestingly enough though Covid19 has hit the global economic growth quite badly, it is the retail industry that has been impacted quite badly for several reasons. One major reason behind low activities in retail industry is lack of the movement of goods. However, various studies show that retail industry may come back on track in the coming months. Once there is complete restoration of activities as the situation of the pandemic improves and vaccine comes up, the demand and movement of the goods will also go up.

Ever Expanding Global Retail Market

As macroeconomic factors such as GDP, disposable income, and consumer spending play important role in the growth of retail industry, the emerging markets like India, Africa, East Asia and Middle East have gained the most. The retail business organizations like superstores, hypermarkets, eCommerce companies, pharma retailers, etc. if want to expand to new markets, should get their content translated in several languages. It is important to offer the product list in the local language as not everyone understands or reads English.

The businesses who are running retail shops whether they are online or offline should help the end users by interacting them in their local language. As urbanization, technological growth and increase in product demand and selection goes up in the emerging markets like India, Africa, East Asia and Middle East, the companies may try to get the products and their descriptions translated in the local languages of these regions. The companies operating in the following retail business may look for retail translation services:

· Food and Beverage and Tobacco Products

· Personal and Household Care, Apparel, Footwear, Accessories

· Furniture, Toys, Automotive products

· Electronic and Household Appliances

· Pharmaceuticals, Luxury Goods

Why do retail businesses need translation?

Whether it is the businesses running hypermarkets and supermarkets or specialty stores, department stores, convenience stores, e-Commerce, etc. they all need some sort of translation services when they are exploring new markets. The translation is not just about the products that are being sold to the end users but also about the documents that are required for government’s approval of running the business. Therefore, it is important to hire only qualified and native translators.

Last but not the least, in addition to regulatory requirements, retail translation services also help the companies in their contracts and legal agreements, packaging and labels, designing catalogues, product distribution, etc.

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Shakti Enterprise
Shakti Enterprise

Written by Shakti Enterprise

Shakti Enterprise is a multilingual translation agency which provides professional language translation service in all the major Indian and Foreign languages.

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