Here’s Why Promoting Offerings Using Telugu Translation Services Is A Good Idea!
Back in the day, India was dominated by the English language but not anymore. As per the data compiled from a 2001 census, India has 22 officially recognized languages. Furthermore, Indians speak more than 1600 regional dialects. On top of this, as per the collective professional opinions of Telugu interpreters in Mumbai, only eight per cent of Indians prefer to speak and communicate in English.
SMEs need to promote their offerings in Indian classical languages
This is the age of the Internet. Hence, SMEs, start-ups and even MNCs with plans to do business in India have to promote their offerings in Indian classical languages like Telugu.
Why?
Well, as per the CEO of an agency that is revered for its certified Telugu translation services, Indians find it somewhat cumbersome to read reviews or even descriptions of products and services that are offered in the English language.
Now, since this is the era of digital marketing where more than 25% of brands are choosing to promote their offerings using online marketing campaigns, it makes sense for brands to use language services in a bid to target rural as well as semi-urban prospective clients.
Another reason for SMEs to prefer localized promotional content is the fact that more than 50 per cent of online shoppers prefer to buy products or subscribe to the services of a brand that offers its clients with websites/e-stores entailing Indian language interfaces.
Other reasons that drive brands to promote their offerings in Indian classical languages
As per the market research data compiled by a reputed Telugu translation agency, several other reasons compel SMEs, start-ups and MNCs to promote their offerings in India’s classical languages like Telugu. Some of those reasons are mentioned in the sections below.
Research suggests that localized advertisements tend to be more engaging
Market researchers of an agency specializing in Telugu to English translation services have compiled data that suggests localized advertisements tend to appear more engaging to the eyes of target audience segments.
Furthermore, brands that aim to build meaningful as well as long-lasting professional relationships with their current as well as prospective clients should invest in Indian classical language translation and localization services.
On top of this, brands can also witness a sustained increment in their lead conversion rates when their offerings are being promoted using local Indian languages.
Case study –
In the southern part of India, Rummy happens to be one of the most popular card games. Taking note of this demand, Games24x7 came up with RummyCircle — a site where fans of rummy can competitively play this game.
Since the site is primarily focused on tapping into the untapped market segments of south India which are prominently used to communicate, Games24x7 chose to make sure that their RummyCircle website is offered in English as well as in Tamil, Malayalam, and Kannada. This simple step allowed the parent company of RummyCircle to run localized contextual ads which resulted in stronger business outcomes.
Intriguing, right!?
Scaling up is easier when one has to work with local languages
It is no news that expanding operations in a new region is an expensive affair. Hence, it makes sense for a brand to make sure that every dime it is spending on promoting its offerings to the people in the new target market segments entails projected returns on the resources spent.
To achieve high returns, brands with expansion plans should invest in linguistic services such as Telugu to Hindi translation services so that they can offer their prospective clients engaging as well as relevant promotional content which would surely make the brand in question as well as its offerings appealing.
Drive your brand towards greatness with Shakti Enterprise
Shakti Enterprise is a premier provider of local-language translation and localization services designed for Indian target market segments. SMEs, start-ups and even MNCs have time and again witnessed more than a 22% increment in their respective conversion rates. On top of this, Shakti Enterprise has time and again proven to their clients that their marketing expenditure can be reduced by a factor of 13 per cent given they choose to use the agency’s coveted Telugu translation services. For more details, it would be best to contact the spokespersons of Shakti Enterprise right away.
