Reasons why advertising agencies partner with translation agencies
Advertisement is an intricate part of the global corporate sector. It has been this way since time immemorial. In recent years, advertisement agencies are partnering up with providers of marketing translation services.
Why?
Well, the answer to the above question has many aspects. This post, in the following sections, will try to cover all of them.
But before that, it would be best that one learns about the simplified definition of ad translation.
Here goes -
What is ad translation?
Ad translation is the conversion of an advertisement and the campaign collateral it is a part of. It is done to make sure that the whole campaign caters to the needs of the target market segments a brand or business wishes to penetrate.
One must not think that ad translation is the mere word-for-word translation of an advertisement and then calling it a day. Every aspect of an advertisement and the campaign it is a part of has to be translated and then localized for achieving the goals.
What all are covered in ad translation?
A brand or business would use –
- big-budget TV adverts
- Radio ads
- Social media ads
- Printed media advertisements
- PPC ads, etc. to promote its services or products.
Ad agencies with plans to use translation services in a bid to broaden the scope of their ad campaigns would hire an agency that offers certified translation services.
Certified language translation services, on the other hand, would make sure that not only the textual content of an advert is translated. But also, every visual and audible element of an ad campaign are translated and then localized. The purpose of all these steps is to make sure that the source content caters to the needs of the intended target market segment by effectively conveying the core message of the advert.
What benefits does an ad agency enjoy when it partners with an ad translation agency?
Marketing collateral translation is slowly but surely becoming a norm in the advertising sector. There are several reasons for this sudden change.
Some of the most compelling reasons are enunciated in the sections below -
Ad agencies can carry out successful national marketing campaigns
The primary reason for a business or brand to seek help from a marketing translation agency is to ensure that the brand can communicate with its intended target market segments.
Marketing translation is extremely efficient when a brand wants to expand its operations within a nation with cultural and linguistic diversity.
In this way, the source marketing collateral and the marketing message remain intact. At the same time, the translated advertising collateral conforms to the –
- Religious diversities
- Emotional diversities
- Cultural diversities
- Socio-political diversities and
- Linguistic diversities of the target market segment.
Ad translation allows a brand to keep its marketing budget under control
As the brand or business doesn’t have to create the source marketing collateral from scratch every single time it wants to penetrate a new state or region, the CTO of the business can save a lot of money in the process.
Ad agencies with plans for overseas expansion need marketing translation
Advertisement translation is an efficient and effective modern marketing tool. It allows a brand to quickly expand overseas. It also allows a brand to establish itself as a reliable entity in the eyes of its intended market segments.
Advertisement translation also helps a new brand to keep itself from alienation and portray itself as a customer-centric entity.
How?
When a brand chooses to communicate with its target audience using the languages and dialects that are understood in the target market region, the intended target market segment trusts the enterprise.
Establishing trust is the building block of corporate rapport. And with strong rapport, business expansion plans will succeed every time!
Need certified translation services to boost advertising campaigns?
Seek help from marketing translation agencies to break linguistic barriers effectively!
It would be best to hire linguists from veteran service providers like Shakti Enterprise. The marketing translation service provider has a national footprint. It has been in the sector for more than three decades! It has got ISO 9001:2008 management certification and DIN EN 15308 translation certification. Furthermore, the company only hires veteran linguists, editors and native translators. Rendering quality assured services at reasonable rates is the agency’s forte! For more details, please call +91–7353949200 or send an email to info@shaktienterprise.com.
