Why Does Your Business Need Website Translation Services?

Shakti Enterprise
3 min readOct 12, 2023

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Time and again, digital marketing gurus from all over the world in their website posts, podcasts and interviews have emphasized the importance of translating official websites and e-stores to brand managers as well as entrepreneurs.

Statistical data shows that less than twenty percent of the global population understand, speak or read English. Hence, whether you run a SaaS brand, an e-store or a legal firm, if you fail to localize and translate your brand’s official website or e-store then you will fail to connect with a huge chunk of prospective clients.

Irrespective of the sector, age or size of your enterprise, a multilingual and professionally localized website/e-store lets your business remain ahead of its rivals and at the same time, witness an expansion of its online presence.

Why does your business need website translation services?

Website translation services help brands and businesses to attract new customers, investors and stakeholders.

Furthermore, translation and localization of websites as well as e-stores have time and again proved to be the most effective way a business can grow online traffic organically. On top of this, brands that are struggling with low lead conversion rates can turn to website localization and translation as a means to put an end to their woes.

Professional website translation services also make it seamless for international prospective customers to fill pertinent forms in languages that are suitable for them. Localized and translated website/e-store content can also increase App Store/Play Store download rates for apps.

A website translation company can also make a brand or business easy to find on the internet that is already saturated with rival organizations offering similar products or services.

Can website translation services enhance the reach of your brand?

Yes, website localization services can help a brand or business of any size, age or belonging to any sector of the global economy to increase its worldwide identity so that the venture in question can be easily recognized by its leads or current clients.

Furthermore, availing high quality language translation services also allows a brand or business to build trust with its national, local and international customer base. If this was not convincing enough then one must also remember that website localization services also allow a business to boost its brand awareness factor by several folds.

Can website translation services help a brand to remain ahead of rivals?

Yes, website localization services specifically designed for classic Asian languages like Malayalam can help brands quickly make a lasting presence in their local market segments.

Malayalam translation services can help brands offer marketing and promotional content to their targeted market segments in Malayalam and its regional dialects. In this way, a brand can serve its online customers in Malayalam. Furthermore, brands can see to it that their customers are getting highly personalized experiences.

On top of this language service providers can also tread the extra mile and offer their clients localization and translation services that are culturally relevant so that the customers of the brand or business in question do not choose the offerings of rival organizations.

Professional website translation services are available at Shakti Enterprise

Shakti Enterprise has been offering quality-assured and professional-grade website translation services in India and overseas for several decades. The language service provider has ISO 9001:2015 management certification, DIN EN 15308 translation certification and CRISIL credit rating certification. Shakti Enterprise is also a corporate member of the American Translators Association, the International Federation of Translators and the Indian Translators Association. The language service provider has a dedicated website translation department. The in-house website localization and translation experts are certified and are periodically trained to let them hone their skills and stay up-to-date with the ever-changing requirements of the sector and clients. For a bespoke quote or to simply discuss a professional English translation services project, please contact the language service provider today.

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Shakti Enterprise

Shakti Enterprise is a multilingual translation agency which provides professional language translation service in all the major Indian and Foreign languages.